Before we really turn up the heat on marketing your course, let’s make sure your kachhua course page is ready to get the attention of your ideal student.
First, let’s get into the shoes of a potential student seeing your kachhua course page for the first time. What would you look at to determine whether or not to enroll in the course? Here is the order of what potential students may see:
1.Title
The title is always the first thing they see. You want the title to be appropriate. When I say appropriate, I mean that it needs to be appropriate to three things: 1) search, 2) your audience, and 3) the kachhua community.
Having a title appropriate for search means that your title holds certain keywords that potential students may search.
For example: If you are teaching a course about GK, you may incorporate the words “Apnu,”, “Gujarat,” or “General Knowledge” in your title.
Having a title appropriate for your audience means that you are speaking in the language your audience uses. You need to consider whether or not buzzwords and jargons are appropriate for your audience. You can also include the audience that you are targeting. Is it for beginners? Pros? Programmers? Photographers? Business owners?
For example:
- Aapanu Gujarat, General Knowledge for Gujarat. Video +Reading Material + MCQ Test
- C Interview Guide- More then 200 Interview Questions
- Online tuition for bharat nu bandharan (Constitution of India), Video+ Reading Material +MCQ Test
- GSSSB (Laboratry Technician, Assistant Engineer) Video+ Reading Material+ MCQ Test
Having a title appropriate for the Kachhua community means that you need to be mindful of spammy titles. The Kachhua community wants educational content. They don’t want to feel like they are being sold to.
Avoid titles like these:
Learn GK
Spoken English
GSSSB full course
2. Subtitle
Your subtitle needs to be descriptive, educational, and straight to the point. You should consider certain keywords, trends, or skill sets that potential students may search.
For example: Learn effective social media marketing strategies with Facebook, YouTube and Twitter that will help drive sales!
3.Price
Price can be a “make it or break it” factor when a student is deciding whether or not to enroll in the course. It is important to know how to price your course based on certain factors such as your competitors, perceived value, and demand curve.
4.Course Banner
Your course landing page is most important for your course image. Course images should highlight the course content and eye catching.
Do not use text in your course image. Do not include the kachhua logo. Do not write long text in course image. Write sort text in course image.
Avoid stock images that feel cold, posed or inauthentic. Do not creative with your images. Make sure you edited stock images are relevant, non-posed, and feel personal.
Incorporate a point of focus into your image. The main focus in your course image is center. Because mostly in the browsing experience in mobile.
If you have multiple courses in kachhua, be sure to use a different image for each one. Multiple courses with the same image are not allowed.
Use photography for special contexts, and do not use cartoon images.
5.Reviews
Reviews are social proof. You can influence reviews by making course announcements to your current students and encouraging them to leave reviews and provide feedback, whether it’s good or bad, to help you improve for a better learning experience.
6.Course Sample video
You want to make sure that the course promo video is relevant to the course, is attractive, and not pixelated. Keep in mind that your course promo video would give potential students a preview of your course experience.
7.Course Sample Images
You want to make sure that the course Images is relevant to the course, is attractive, and not pixelated. What is your course it’s show your sample images.
8.“What’s inside”
A visitor might want to know the key advantages and benefits of your course. If you have a course that has high quality content with many hours of lectures and/or a course with a large number of students enrolled, it will be highlighted in this section. A potential student might not want to read through the entire course description and may be swayed to enroll in the course after reading the key benefits of the course. Therefore, it is crucial to focus on delivering quality content and increasing the number of students enrolled.
9.Course description
You can think of your course description as a sales pitch. You want to explain who the course is made for, why they should take it, why the course is important, and what they will learn or get out of it. Let them know what they will accomplish when they finish the course. Similar to the price of the course, the course description can be a “make it or break it” factor when determining whether or not to enroll in the course.