-
Create facebook page:
Facebook page is Business/Product's home base on social networking site. Author can promote his/her own course using Facebook page very easily.
The first and very essential thing is you should have a facebook page of your course. If you don't have any facebook page CLICK HERE, to learn how to create page in facebook and create facebook page of your course.
You will interact with facebook users through your course page, so make sure that your page is truly reflect your course. Use banner of your course as the primary photo of your page.
Share:
It is not enough to have only facebook page. To increase followers, you must have worthwhile and necessary content for your fans.
The most successful Facebook posts that drive the most people to comment, share and like are short and visual. Try to add a visual element to your posts, it can be introduction video of your course, photos of why one should buy your course or what does your course include etc.
Your Facebook Page’s Admin menu provides valuable information on follower activity. For example, it can tell you that at which time most of people view your content/post, so you can plan your promotions. It will help you to make your promotion plan in facebook.
Start making connections:
It doesn't mean anything to create worthwhile and meaningful content if nobody sees it. For that you must have visitors and followers so that they can view and share your post. Start liking and comment on your followers and friends post it will help in build genuine relationship.
Facebook also provides facility for it in order to providing built-in tools to help you build an online following. First, check out the “Build Audience” tools in your Page’s Admin menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page. It will help to increase your followers.
Engage your followers:
You can grow your audience organically by creating content that your followers want to share, like and comment on.
The key is to post quality content regularly. Sharing updates, which are relevant to your audience at least once or twice per week. Always try to provide latest update relevant to your field to your fans.